Yardley of London is a traditional British brand and is one of the oldest in the world. Established in 1770. Yardley was a major producer of perfumery by the beginning of the 20th century.In 1910 it moved to London and in 1921 Yardley received its first Royal Warrant, today it holds two. Yardleys product range consists of bath and body, perfume, skin care and hair product. I is now owned by The fifth rechest Asian family, the Jatanias, bought in 2005 and intergrated into its Lornamead Company. Also Consumer Care and Lighting acquired certain markets including Asia, Middle East,Australasia and North And West Africa.