Prince Matchabelli is a perfume line. It was first designed by Prince Georges V. Matchabelli who was an amateur chemist. They later established the Prince Matchabelli Perfume Company in 1926. Perfumes were personally blended for clients by Prince Matchabelli. The first three perfumes were Princess Norina, Queen of Georgia and Ave Maria. The company became known for the many color-coded, crown-shaped bottles designed by Norina after the Matchabelli crown and introduced in 1928 with labels on the underside. In 1936 Princess Matchabellie sold the company to perfume manufacturer Saul Ganz for $250,000. In 1987, Chesebrough–Ponds was acquired by Anglo-Dutch company Unilever. As of 1986 the division had annual domestic sales of about $140 million. . In 1993 the Chesebrough-Ponds division of Unilever sold the Prince Matchabelli brands to Parfums de Coeur.