Perry Ellis was born in Portsmouth, Virginia, USA on 3rd March 1940. He gained a B.A. in Business studies at the College of William and Mary and then took an M.A. course in retailing at New York University. In 1980 he started his own company with one of the divisions being LEVI and also created the fragrance of America. He died when he was 46 years old. This is great fragrance for everyday use.