Mattel Inc. is the world's largest toy importing company based on revenue. . It was founded in 1945 by Harold "Matt" Matson and Elliot Handler (hence the name "matt-el"). Handler's wife, Ruth Handler, later became president, and is credited with establishing the Barbie product line for the company in 1959. Its produces include Barbie dolls, Hot Wheels and Matchbox cars, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. Today, Mattel is primarily a Chinese manufacturer.