Established in 1954 by husband and wife team Aldo Pinto and Mariuccia Mandelli, the company and label Krizia was named after a Plato treatise about vanity. Taking the name to heart, Mariuccia Mandelli, the designer behind the label developed a style and look worthy of its ancient origin. Classical and experimental at the same time, Krizia has been the choice of the fashion elite since the company's inception.