Shawn Corey Carter was born Dec 1969 better known today as Jay-Z. He is an entrepreneur in America and has won Grammy Award, is part-owner of the New Jersey Nets as just a couple and has continuous into the fragrance world. In 2005 His hip trendy fragrance with top notes of coriander from Asia mandarin melon (cantaloupe); the heart includes lavender geranium and suede; while the base encompasses golden amber musk and timber wood. The fragrance is targeted to a diverse population aged 18 to 34.