Fabergé cosmetics brand From 1964 to 1984 under the direction of George Barrie, Fabergé launched many successful cosmetics products and hired celebrities to endorse them. The popular Brut toiletry line for Fabergé which was promoted by the football players Joe Namath, Paul Gascoigne and Kevin Keegan, as well as the boxers Mohamed Ali and Henry Cooper, and the actress Kelly Le Brock among others. Brut became the best selling cologne in the world at the time and is sold today.