Florence Nightingale Grahma went by the business name of Elizabeth Arden a Canadian businesswoman who built a cosmetic empire in the United States. She is one the richest women in the world. She spent hours in labs learning the beauty culture. After the War 1943 she took notes that more women would be entering the work force and she would teach them how to apply makeup. One of the fragrance notes include bergamot cyclamen freesia white rose jasmine lily of the valley heliotrope and pink lily musk white chocolate vanilla and woods.