The House of Dana was founded in 1921 by Javier Serra in Barcelona, Spain. . Serra chose the name Dana for his business because it was short, good sounding in all languages and could be easily tied to perfume and beauty themes- according to the Museu del Perfum, Dana was: "in Greek mythology the nymph that was planted flowers along the Mediterranean. Dana is good sounding and in meaning in most languages. He was set to compete with the best in the world so on August 22, 1932 Serra released to the world the first Dana perfume, Tabu. The House of Dana, located in Paris went on to release a string of nearly 50 original perfumes. the best known in the USA are Tabu(1932), 20 Carats (1933), Canoe (1935), Emir (1936), Platine (193x), Sirocco Donna (1942), VooDoo (194X), Priorite (1949), Imposible (1950) and Ambush (1955). Jean Carles who had composed many outstanding perfumes of the modern era such as Shocking de Schiaparelli, Ma Griffe and Miss Dior, created three of the early Dana perfumes: Tabu, Emir and Canoe. The Cosmar Corp. went on an “acquisition binge” in 1995 at which time they acquired Dana. The company soon floundered and by 2000 it had been put up for auction. However, Dana didn't languish; a private Florida investment group snapped it up right away and 'New Dana' was born. Some of their most popular current scents include Love's Baby Soft, Navy, Toujours Moi, Chantilly, British Sterling, English Leather. They even make perfumes named for 2 reformulated Canoe and Tabu.