François Coty (born Joseph Marie François Spoturno; 3 May 1874, Ajaccio, Corsica – 25 July 1934, Louveciennes) was a French perfume manufacturer. He began by selling essences derived from flowers in Grasse, and then peddled his scents to the barbers of Paris. His genius, however, was in marketing and in recognizing that the bottle made the perfume. He had bottles designed by the great ceramist René Lalique. His first great successes were his Rose Jacqueminot scent, in a bottle by Baccarat, in 1904 and L'Origan in 1905. One of Coty's greatest success, Chypre (1917), gave its name to an entire fragrance family used in the industry's classifications. He was one of the wealthiest men in France and owned two Paris newspapers, the working class L'Ami du peuple and the aristocratic Le Figaro. He also bought the hunting pavilion of Louveciennes near Saint-Germain-en-Laye, once the property of Madame du Barry. He built multiple large residences, but lived in a hotel on the Champs-Élysées. Coty was something of a recluse, disliking crowds of any kind, and hiding behind his public image. The company he founded in 1904 is now Coty, Inc., based in New York City.